Consumer Society inspires us to satisfy all our desires; any self-restraint – the enemy of our happiness. People are more likely to act on the principle of pleasure. To drown out the existential anxiety, frustration, they begin to consume. And another people becomes an object of consumption. Dissatisfaction in couple can occur, for various reasons: due to the weakening of desire, because of the difficulties in the relationship, lack of understanding. However, cheating often comes not just from resentment, but out of a sense of inner emptiness, which is our constant partner is not able to fill. We are very often (erroneously) hope that the other person will give us all the things we lack in life. When the partner can not meet our needs, we begin to look for another “service provider”.